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The Guardian

Halloween creeps into US stores and theme parks scarily early to boost sales



Major retailers like Target and Lowe’s released spooky products as early as July as Halloween spending surgesHalloween has arrived earlier than ever, at least as a concept at major US theme parks and stores across the US, as companies seek to boost sales and build on consumers’ love of spooky costumes and scares – even in August.This month, theme park operators such as Six Flags, Disney and Universal Studio have introduced a range of Halloween-themed attractions, live-performances, merchandise, food and beverages, months before the 31 October annual tradition, to take advantage of the surging popularity of Halloween. Continue reading…



Source link : https://www.theguardian.com/business/article/2024/aug/29/halloween-arrives-early

Author : Anna Betts and agency

Publish date : 2024-08-29 16:50:34

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