EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains
Source link : https://www.dailystar.co.uk/news/latest-news/boohoo-bosses-have-chucked-brand-34859576
Author : staronline@reachplc.com (Adam Cailler)
Publish date : 2025-03-16 09:00:00
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Boohoo bosses ‘have chucked brand equity in the bin’ as Debenhams rebrand slammed
