Childhood friends sell upmarket brand to Unilever, the maker of Marmite, Dove soap and Lynx deodorantBusiness live – latest updatesA pair of UK entrepreneurs selling refillable deodorant cases and manuka honey lip balms made from natural ingredients have reportedly landed a near-£100m payday from the sale of their brand to the global consumer goods group Unilever.Wild Cosmetics, founded by childhood friends Freddy Ward and Charlie Bowes-Lyon, has been bought by Unilever, the maker of a host of brands including Marmite, Dove soap, and Axe, Lynx and Sure deodorant. Continue reading…
Source link : https://www.theguardian.com/business/2025/apr/01/wild-co-founders-sale-of-natural-deodorant-maker-unilever
Author : Julia Kollewe
Publish date : 2025-04-01 13:20:00
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Wild co-founders ‘land £100m’ from sale of natural deodorant maker
