The movie’s marketing push, involving 400 tie-ins with other brands, shows how our culture has become littered with increasingly formulaic and meaningless collaborations.
Source link : https://www.nytimes.com/2024/12/14/opinion/wicked-marketing-collaboration-culture.html
Author : Natasha Degen
Publish date : 2024-12-14 17:29:00
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The Ubiquity of ‘Wicked’ Shows How Commercial Needs are Consuming Culture
