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Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

The Guardian by wa-news on The Guardian 9 views

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Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’The boss of Jaguar has defended the company’s move away from “traditional automotive stereotypes” after a clip of its new advert was met with a barrage of “vile hatred and intolerance” online.This week, Jaguar Land Rover, the luxury UK carmaker owned by India’s Tata Motors, posted a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company’s traditional cat logo. Continue reading…

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Source link : https://www.theguardian.com/business/2024/nov/23/jaguar-boss-defends-new-ad-and-rebrand-amid-vile-hatred-online

Author : Geneva Abdul

Publish date : 2024-11-23 11:27:00

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Tags : The Guardian

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