Shoppers can use technology to advise them on outfit choices based on their body shape and style preferencesMarks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.The 130-year-old retailer is using the technology to personalise consumers’ online experience, and suggest items to buy. Continue reading…
Source link : https://www.theguardian.com/business/article/2024/sep/05/m-and-s-using-ai-to-advise-shoppers-body-shape-style-preferences
Author : Sarah Butler
Publish date : 2024-09-05 07:00:57
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