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‘Betrayal’: Pernod Ricard’s PSG tie-up leaves bitter taste for Marseille fans

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Brand partnership for pastis, a traditional Marseille aperitif, with arch-rival decried as ‘stab in the back’It is the quintessential pre-dinner apéro enjoyed in the Provençal afternoon sun, as unmistakably southern French as the clicking sound of a game of pétanque.But the cloudy, aniseed-flavoured aperitif Ricard Pastis is leaving an aftertaste even more bitter than its makers intended in the mouths of some football fans in the southern city of Marseille. Continue reading…

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Source link : https://www.theguardian.com/world/article/2024/sep/05/pernod-ricard-psg-tie-up-leaves-bitter-taste-marseille-football-fans

Author : Philip Oltermann European culture editor

Publish date : 2024-09-05 06:00:56

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Tags : The Guardian

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