Sticking to the script won’t help Keir Starmer this time – there must be a change in strategy

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Labour leader must ditch aloof attitude to controversies as donations scandal rumbles on into conferenceLabour conference – live updatesKeir Starmer had a very specific comms strategy during the election campaign: fight on your own turf and don’t get dragged into someone else’s agenda. Don’t get distracted by the fight the Tories want to have on culture or tax – stick to the script and rise above it.The problem with this tune is that it is one – to coin a football phrase – that you can sing when you’re winning. And even in the election campaign there were times when this came a cropper. Continue reading…

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Source link : https://www.theguardian.com/politics/2024/sep/22/sticking-to-the-script-wont-help-keir-starmer-this-time-there-must-be-a-change-in-strategy

Author : Jessica Elgot, Deputy political editor

Publish date : 2024-09-22 19:23:59

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